URLs as Pictograms

I started my car to the chime of a low fuel alert, so I stopped at the Kangaroo for gas and my Morning Mormon Coffee (today’s edition: Diet Dr Pepper). While filling my cup, I noticed the graphic on a napkin dispenser:

The social media icons looked familiar, of course, but it took me a moment to realize that they’d abandoned the traditional ‘@‘ prefixes for the user names — instead, they’d used the icons as pictograms for the URLs, followed by a slash, and then the rest of the URL (the username). Interesting take, and probably a little too geeky to catch on, but I like when people experiment to see what sticks.